Analyze your Internet marketing!
Now that you are placing your web address in key places on the Internet and have opened up more doors in social networking sites, what would be the best way for you to analyze all of this crucial data?
AMSonline has several ways to analyze your marketing data. AMSonline gives you reports from your email marketing and your telephone incoming calls and what made them call you. But, what about when you place ads on the Internet, or your website address link on your blog or your link on your LinkedIN profile page? How can you manage to maintain the data that brought a potential student to your site from another site? How long did that person stay on your site? Maybe it was the ad you placed on a page they clicked to bring them to your school’s website with the pay per click option you purchased. Then you may ask, “If I purchased an ad, which sites should I consider putting my ad on to get the most visual exposure?”
Well, there are over 188 social networking website applications on the Internet right now and the numbers keep growing. So, you may want to know which website is the most popular and would most likely create the most impact. To date, the top site for networking socially is Facebook. The second one is MySpace and third is Twitter, and LinkedIn is forth and the list goes on.
There are several new applications you may download and several are actually free for you to use. I will start with Google Analytics and its additional products you may find useful. What is Google Analytics? Google Analytics shows you how people found your site, and how they explored it, and even how you may want to enhance your visitors’ experience. This is great for improving your website’s return on investment and it is absolutely free! Just log on and sign up for it.
There are some things you must do so the data may be collected from all of your websites and blogs you may have. You must place the automatically created HTML code on your websites when opening up the profiles for each website you have on your Google Analytics account. Google Analytics works with great AdWords, which is an advertisement application by Google. You may log on to this site and purchase ads for your business to be placed on various websites or on the Google search engine pages. It has an option of local, national, international ad spots. You just put your zip code in and select a mileage radius, and the computer will keep your ads localized if you choose. You may decide to pay per click or per number of impressions. The site has the details of payment options of course if you decide. There is a sign up fee for this site. The AdSense website also works with the AdWords and Google Analytics as well, but this site is made to make you money with your site. All three of these sites are run on a website server, so there is no installing discs, or data to lose once you have it. It is a web-based software system, just like our AMSonline system.
If you have an intranet or internal network or a security firewall that prevents you from using the Google Analytics system, you may want to check out Urchin 7.0. Urchin 7 is just like Google Analytics, only you install it on your computer system. You may use both of the software applications together to give you the best data reports possible. There are some things Urchin cannot do that Analytics can.
There are other website analytic software programs out there you may want to check out. You may find one that may best suit your needs or one you may find easier to understand. There are DoshDosh.com, Onestat.com, LyrisHQ.com, Mineful.com, Smartfocus.com, data marketing applications.
Another useful tool that is up and coming is the Alexa Toolbar that helps in the
e-marketing and advertising business to bring up your websites Alexa rating. Alexa.com is a subsidiary of Amazon. The Alexa rating is the level of traffic a website accumulates from other computers that has the Alexa Toolbar installed. The rank is based from three months of traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users.
So, what does this all mean? If your website or blog has a high Alexa rank, someone that wants to place an ad on the web may see your website or blog as a high traffic place, or as highly viewed. Therefore, your site would be a good value for advertisers to place an ad there, and you could actually make some money and increase your sites popularity even more! On the flip side, to place an ad for your school, you would desire a site with a high Alexa rating to get the maximum exposure.
The only downside to Alexa is that it is not totally accurate. The Alexa Toolbar must be installed on every computer in the world to make it so. So far, not everyone knows about it. Even if everyone did, would everyone install it? So, how can you increase your Alexa Rating?
Install the Alexa Toolbar.
Put up an Alexa rank widget on your website. (According to some, a click counts as a visit even if the toolbar is not used by the visitor.)
Encourage others to use the AlexaToolbar.
Write only quality content
Use the Pay per click campaigns for advertising
If you have a popular post that does get traffic, put the Alexa widget on it!
Ask your local Cyber Café owner to install the Alexa Toolbar and set your website as the homepage for all their computers.
These are just a few tips to getting more out of your Internet marketing, now that you have opened up many social networking applications and/or blogs and your main websites for your school. Now let’s make sure people surfing the web know your pages are out there! Now you can know exactly how many people know you are there and what your return on investment may be! You may then enter the final result of this important information into your AMSonline system and it will compute all of your marketing data for you to give you a complete financial return on investment report! To sign up for AMSonline with NO sign up fees, simply log on to www.ourams.com and register or call 1-800-275-1600 today!
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